3 industries, 2 trades, 4 locations
The Brussels Expo Group is made up of several subsidiaries, enabling the group to diversify its activities across three industries (Foires et Salons, MICE and Loisirs) and two business lines (Venue Management and Organisation). Brussels Expo, created after the 1935 Universal Expo, is the cornerstone of the group. Its aim is to provide a meeting place for economic, commercial, industrial, scientific, cultural and leisure activities. Brussels Expo is the Belgian market leader in terms of exhibition space. Its responsibilities include the management of goods and services related to the Exhibition Halls, ING Arena (concert hall), and "La Madeleine" concert hall.
Since 2011, the Brussels Expo Group has taken an important step in its development strategy by adding activities in the entertainment sector to its traditional activities of Fairs & Exhibitions and MICE. This strategy allows the group to manage complementary activities, allowing it to intensify the use of the facilities in less exploited periods such as school vacations and evenings. This strategy also exposes the group to industries with different business cycles and audiences.
Our concert facilities include ING Arena, La Madeleine, and the Brussels Summer Festival.